Tea Chain · Membership Marketing

Background

The chain lacked a unified membership system, with scattered stored value, points and campaigns, making it hard to build a private domain and drive repurchase.

Solution

We built a membership marketing system unifying stored value, points and tier benefits, with coupons and limited-time campaigns connected to ordering scenarios to boost repurchase.

Results

• Rapid accumulation of private-domain members
• Notably higher member repurchase
• More precise campaign reach